
#1 Storytelling
An introductory session that shows why storytelling matters, what defines a great story, and how to craft one. The session is packed with insights and examples from classic rhetoric, Hollywood, and Stanford Business School.
The program is divided into four sessions (three half-days + 30 minutes of camera coaching). Each session covers related subtopics and includes group exercises to quickly turn theory into practice. Throughout the masterclass, participants work on a short presentation that they will deliver live during the final storydoing session. Description of the four sessions:
An introductory session that shows why storytelling matters, what defines a great story, and how to craft one. The session is packed with insights and examples from classic rhetoric, Hollywood, and Stanford Business School.
The session resembles a "cook-a-long", where the instructor shares practical tips and tools to captivate an audience. Participants actively apply these techniques during the session, which concludes with valuable strategies for managing stress and nerves.
A great story takes you far, but the magic lies in HOW you convey it. This session focuses on presentation techniques. Participants are coached in pairs and with the help of a teleprompter (recording), allowing you to see your progress in real-time.
An inspiring "TED Talk-festival" where everyone presents their story to the group. Participants receive written feedback from the instructor and a diploma. One of the most appreciated moments of the masterclass!
The course is based on tools used by Sweden's most experienced content producers to coach business leaders prior to major conferences and industry events.
The masterclass seamlessly blends theory with practical exercises, ensuring immediate application and long-term impact.
Camera coaching using a tele-prompter is a highly effective tool for refining presentation techniques, and it’s a unique element of our masterclass (compared to other trainings).
The Storytelling Masterclass has been conducted across various industries (including Media, Finance, and Real Estate) and has led to lasting results.
“A great storyteller and educator! I really appreciated that Lennart was available to support and help during the entire process.”
”You did a great job in making the content of the course feel relatable and inspiring, not impossible or hard to reach."
"The stage practice was both fun, inspiring and a smart way to make sure everyone really did some preparations in between the lessons."
“Very appreciating, good at creating a safe environment. Good feedback."
"Thank you for a wonderful class that gave lifelong learnings!"